To make more sense of the customer needs and my needs for a business I wanted to apply the hierarchy of needs theory to my work. The triangle table read from the bottom up consists of physiological, safety, love and belonging, esteem, and self-actualization, to explore the needs of a person/ business.
Physiological needs- a studio, food, money, salary, financial stability.
Safety needs- revenue, profits, good management of money, production and time keeping.
Belongingness and love need- good work social mix, work from home, successful product.
Esteem- product accomplishment, sales, profit and popularity, customer satisfaction.
self actualization- successful product, established brand, returning customer, luxury products, sustainable business and product
Lara Hoad Artist Designer: Maker 