BEYOND THE BARCODE: making it more luxury

I want to push the luxury within the brand and the way I wanted to do that is to create a connection with the customer and push the hand made qualities of the product and the brand values so that people can understand and relate to the products and this is a more personal touch.

Our story

The Crafted Paper Co. creates unique handmade papers and bound books. These are created by maker Lara Hoad and formed from recycled and reclaimed paper and cotton from industry, pulped with dried flowers and natural materials then formed using a mould and deckle, dried and rolled to make a high-quality luxury paper.

All our books are bound using waxed linen thread and can be personalised to your preference. Choose from a range of colour combinations, finishes and flower papers and personal touches like an embossed name or quote to make a special bespoke book to treasure or to use for a special occasion.

We provide book collections each unique and slightly different ranging from photobooks, wedding guest books, journals and sketchbook.

Lara is passionate about providing a bespoke service with the best quality hand made products and materials and provides services and kits so you can learn a new craft skill and take away a newfound love for papermaking and bookbinding.

For Any queries contact Lara Hoad: 07488339543Lara@thecraftedpaperco.com

Another way I want to push the luxury side of the product is through the packaging, this is the first thing people will see if they purchase the products offline and the last impression people will have as they leave a store that sells the products.

The packaging is to be made from recyclable cardboard and will have the logo printed along with a wax stamp. The product will be wrapped in tissue paper and tied with raffia before being placed in the box.

In store the products will be displayed with a packaging sleeve with the brand story (above) wrapped in tissue paper and raffia and me stamped with the wax stamp.

This is to make the product appeal to the high end demographic, makes the customer feel special and fits the aesthetic of the product as well as protecting it when being transported.