BEYOND THE BARCODE: pitch feedback and amendments

As a result of my pitch my focus for the next week is to adjust my age demographic and target market to a more focused age group of 30-45.

Making more of a focus on the story and the processes that make the paper special and desirable for the customer, pushing the luxurious elements within the products making amendments to the products and ranges to exaggerate the hand made bespoke elements to attract a demographic.

I need to consider where these products would sell and what occasions I need identify to make these sell and what would make people purchase these products.