I have identified the customer demographic for my products being between the ages of 25-50, These people typically spend their time in coffee shops, shopping in high streets enjoys plants and gardening and regularly visit garden centres and boutique shops. They enjoy the finer things in life are plentiful with their expenditure. They enjoy branded high end items such as Barbour. They want a luxury product they can use and enjoy that has durability and uniqueness.
I wanted a logo that represents the products, I have decided to call the brand “The Crafted Paper Company.” 
I experimented with fonts to identify a font that fits the luxury of my products and compliments the quality of the paper and the ingredients within it.
During the marketing workshop we explored ways in which we would promote our brands and products considering the customer type, who they are, where they would be and the best way to capture the ideal customers attention. I feel the interest behind my product is due to the eco hand made qualities, this would be a good aspect for a marketing scheme to make people aware of how the product is made and how it is more friendly for the environment, I am hoping this would increase interest, and encourage people to purchase because of the background story (this is a unique selling point). For marketing purposes I would make business cards and a poster to promote my brand.
Lara Hoad Artist Designer: Maker 