This week introduced me to the fundamentals of business. Motivations, skills and business needs knowledge are important factors to consider as well as how your selling for example online, selling to shops and on market stalls.
My motivations: political, artistic, working from home, small scale, one off pieces, quality products, craft and middle to low price.
while forming my identity and concepts it is important to consider:
customer, brand identity, competition, prices, marketing.
Our first task was to form a scotch tape product that relates ‘the jester’ brand identity, this product was to be used for a night out… our first thoughts were to create a funny product that would useful for a niche market. The product, a tape to tuck junk up. aimed at drag queens and an alternative market. I found our brand poster task helped the ideas fall in place as the comical advertising helped to explain the product. this task was helpful for this reason and the fast paced research and team based activity helped think more creatively during the day.
My Concept
My ideas accumulate existing and developing skills of mine, using paper making and book binding to create unique hand made sketchbooks that are eco friendly.
At this point I am undecided whether this would be a workshop based product where I would be providing a service or a product based business, there is flexibility to consider both options within the same business and run them both side by side.
Lara Hoad Artist Designer: Maker 